I will likely never be. I don’t want to be. I will never likely be referred to as a ‘talent’ or ‘personality.’ I don’t want to be known as an expert. I am not after being an influencer. I’ve had people buy things based on that kind of thing, and some have actually repeated the words right out of…
Personal branding insight
http://www.brandedprofessionals.com/2012/10/20/why-your-career-needs-your-attention/
#career #globalization #branding # personalbranding #jobs #missionstatement #passion #media #storytelling
“It is the function of the artist to evoke the experience of surprised recognition: to show the viewer what he knows but does not know that he knows.”
Kelli Anderson, designer, maker, tinkerer
speaking at CreativeMornings/NewYork(*watch the talk)
Very relevant to personal branding too.
“There are few people whom I really love, and still fewer of whom I think well. The more I see of the world, the more am I dissatisfied with it; and every day confirms my belief of the inconsistency of all human characters, and of the little dependence that can be placed on the appearance of merit or sense.”
“Our engineering team can only spend 80hours a week on that problem and those guys [big company xyz] can spend 800hours on the same problem”
That was something I heard at a mtg last week by an engineering exec at a startup. He was reflecting on how hard it is to build stuff when they will always…
Does your personal brand have some of these characteristics - Speed, agility, focus?
Source bijan
“The Neuromarketing takeaway from this body of work is that if you want to be credible, you should accompany your statements with photos and, perhaps, descriptive text”
Personal #branding: building credibility.
It’s no secret that people love the thrill of a contest. Whether it’s scoring double rewards points for purchasing NFL-licensed apparel at Sports Authority, or being entered into a trip sweepstakes for liking the neighborhood grocery store on Facebook, game-based offers are seemingly everywhere consumers click.
“Gamification is really just the tip of iceberg; it’s the first widespread application of game mechanics, but by no means the last or most powerful,” said Michael Hugos, a former CIO and author of Using Game Mechanics to Build a Better Business (O’Reilly Media, October 2012). “We live in a world where everything changes all the time, and game-like models allow employees to play the game instead of waiting around and being told what to do.”
In a business context, Hugos believes gamification can be used to improve output and productivity with three characteristics: visibility, so that everyone can see what’s going on; the authority to take action, like in a game; and having a substantive stake in the outcome.
“Use adversity as an opportunity to show your customers what you’re made of.”
Andy Levine, Founder and CEO, Sixthman
speaking at CreativeMornings/Atlanta (*watch the talk)
“A restaurant should create a story, and not just a dining experience.”
Matthew Carmichael, previously Chef of E18ghteen and Mello’s Pop Up Kitchen
speaking at CreativeMornings/Ottawa (*watch the talk)
Storytelling is essential for #brands, not only for restaurants.
#personalbranding #media #stories
Answer — entrepreneurs define risk differently than big companies do:
For them, risk isn’t as defined by losing tangibles (e.g., income, benefits, “stuff”) as it is by losing intangibles: fulfilling a passion that won’t let go, defining their own sense of purpose, sating their own curiosity, looking themselves in the mirror.
So, entrepreneurs would rather risk outputs (products, profits, etc) than outcomes (results that make a difference to what they believe in)
“When Path 2 came out, the startup community was raving about it. Amazingly, from my very first experience, the...
Michael Tavani was the speaker at this March’s Atlanta event. Michael is the co-founder and head of product at Scoutmob, a venture-backed and...
Mailbox: Worth waiting for?
If you’re a gmailer on iOS — Yep.
1. Make it easy for people to share their story. Medtronic has a Facebook app encouraging...
